Our Difference

The right patient.
A real address.
One partner.

Persuaid combines best-in-class health claims data, predictive modeling and digital intent signals to find condition-likely consumers — then reaches them 1:1 through direct mail and programmatic display. End to end. One relationship.

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A more complete picture.

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    Claims-Based Precision

    Best-in-class predictive modeling, custom-built against real world Dx, Px or Rx matching your target condition.

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    In-Market Intent

    Intent audience leveraging near-real time digital behavioral signals.

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    Identity Resolved

    Privacy-first identity resolution centers your message on an actual person.

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    Activated Across Channels

    Personalized 1:1 messaging delivered in channels that motivate action.

Five things that make a Persuaid campaign unlike anything else on the market.

We're not a data company, a mail house, or a programmatic DSP. We're the connective tissue between all of them — and the only place where a pharma or med device brand gets the complete picture in a single brief.

Stacked colorful layers labeled Claims Layer, Intent Layer, Market Dynamics Layer with icons representing documents, a light bulb, and a map.

Your Target Condition
(as you define it, not us)

01 - AUDIENCE INTELLIGENCE

Superior audience quality combines Risk + Intent.

We start with your specific therapy clinical risk profile. We then build a bespoke model sourced from actual de-identified health claims data: what people have been diagnosed with, what they've been prescribed, and what patterns make them unique.

Claims-based models predicts condition likelihood with materially higher accuracy than off the shelf lookalikes available through a standard DSP.

We then curate who is most likely to act based on a layer of digital behavioral Intent. What content are they searching for? Where are they looking? Most programmatic audiences are built from these behavioral lookalikes only — probabilistic guesses based on browsing signals.

Finally, we layer in a customized business intelligence layer based on your market dynamics.

The result is a coordinated, customized audience approach — reaching people who are actually likely to need a treatment, and are showing signs they are ready to act.

2 - IDENTITY RESOLUTION

Market to people. Not pixels.

Most data stays digital: a device ID, a cookie, a probabilistic profile. Persuaid resolves the audience signal all the way to a real, named individual with a verified physical address — the same person a mail carrier can find.

That resolution is what makes direct mail possible at all. And it's what makes every subsequent digital touch reach the same specific individual, not a statistical approximation of them.

Before Resolution

IDZX43498G27

After Resolution

IDENTITY CONFIRMED

Peter M.
123 Maple Street, Unit 4B
Hometown, USA
Condition-likely • Reachable

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ONE IDENTITY-RESOLVED PERSON

Direct Mail

Physical address

Programmatic

Digital devices

03 - 1:1 CHANNEL CONSISTENCY

The same person who gets your mail sees your digital ads.

Most “omnichannel” programs run different audiences by channel — a mail list here, a programmatic segment there, with limited overlap between them. Persuaid's mail and digital display are both deployed against the same identity-resolved list.

That means 1:1 message consistency across physical and digital touchpoints — reinforcing rather than duplicating, because it's genuinely the same individual on both ends.

04 - TURNKEY DELIVERY

One brief. One invoice. One point of contact.

Behind the scenes, Persuaid orchestrates a network of vetted partners — audience modeling, identity resolution, creative, print production, mail fulfillment, and digital deployment. You never manage any of those relationships.

You brief Persuaid. We deliver the campaign, end to end, with a single point of accountability at every stage. No agency wrangling, no vendor coordination, no separate print house conversations.

Your Brief. Your KPIs.

Your ROI.

The Persuaid Team

  • Model build & sourcing

  • Privacy 1st Identity resolution

  • Creative & Printing

  • Postal delivery

  • Digital activation

  • Measurement

Traditional Programmatic

Competitor A
• Off-the-shelf 3P segments
• Same banner network
• Gone in a scroll

Competitor B
• Off-the-shelf 3P segments
• Same banner network
• Gone in a scroll

The mailbox is uniquely yours.

Most pharma brands today buy programmatic media from data partners offering similar audience segments — competing brands serving the same user within the same sites and placements.

That’s noise, not differentiation.

Physical mail with Persuaid intelligence is unique to you. Delivered to your audience, where everyone else isn’t. Personalized, physically delivered, and held on to for days — breaking through where a banner scroll cannot.

05 - A CHANNEL YOU CAN OWN

Your Brand with Persuaid

• Custom layered audience
• Delivered direct to home
• Kept for days
• 1:1 digital reinforcement

LET’S GET STARTED

Find the patients your competitor hasn’t yet.

Tell us the condition. We'll show you the audience size, the reach model, and what a pilot looks like — at no obligation.

START A CONVERSATION