Better targeting improves your odds of finding people who are able to act — it gives you more “at bats”. Better message comprehension and retention improves how many of those people you motivate to act — it changes how they respond once reached. When you get both right, the results can soar!
Estimate the potential impact on your ROI when you combine the power of more precise audience targeting with direct mail's retention advantage over standard digital outreach. Enter your own audience and economics, then adjust the sliders. See how the two levers work together, not side by side.
Targeting lift from modeling — use the slider to show impact of improvement in Qualified Audience Reach from claims-based / precision targeting vs. broad reach.
Conversion lift, mail vs. digital only — added lift from message comprehension research: print outperforms screen on recall and durability of impression.
This calculator is for illustrative purposes only.
