1 : 1 P R E C I S I O N H E A L T H C A R E M A R K E T I N G
Precise. Personal. Persuasive.
Predict. Identify. Reach. Activate — all from a single partner.
From Prediction to Patient -
we find your “needle in the haystack” and drive meaningful conversations
Your next patient is hard to find. And your marketing dollars are too precious to waste.
Persuaid combines the power of real-world claims based modeling with real time intent-driven digital behavioral signals to find your most likely audience — and resolve that prediction to a real, addressable person.
Because condition sufferers are people, not pixels.
More spend doesn’t buy more differentiation
56%
of programmatic budget never reaches a real consumer as a quality impression*
$26.8B
in “unrealized media value” lost industry wide to poor targeting*
<1%
of digital viewing times lands on ad zones at all*
“It’s not about delivering the most impressions cheaply; but about delivering the right impressions most effectively. “
Impressions delivered to an audience outside your target
Ads delivered but never seen
Ads delivered but ignored
Wasted Impressions
Message that lands
Productive Media
Dollars
Predictive Modeling that helps you reach only your best prospects
You know your patients best. That’s why we leverage real-world anonymous claims data to develop a custom predictive model based on your clinical definitions, not off-the-shelf segments. We then layer on digital behavioral intent behavior to find in-market condition sufferers. All while taking into account your unique market dynamics. The result: A tighter audience. Less waste. More impact.
A truly omnichannel approach
Your patients live connected lives. Person-level marketing puts your patients at the center of your plan, surrounding them with your messaging: in their mailbox, on their connected TV, favorite podcast or wherever they live their digital life. Privacy-safe identity resolution keeps the focus on the person, not the channel.
One partner. One privacy-safe connected ecosystem.
Direct MailDirect Mail: The channel patients actually notice.
Why do we still focus on mail? Because it works.
Direct mail is a channel that can’t be ignored. Research puts direct mail open rates at 90%. Even in today’s digital age, many consumers actively look forward to checking their mailbox.
And that physical moment creates an impact other channels can’t match. Studies show that people comprehend and retain more from printed materials than from digital screens, generating a stronger motivation response. It’s a moment that lasts. Consumers hold on to their relevant mail for an average of 17 days for reference. All of which is why response rates top 5-9x that of email or traditional digital.
Pixels fade. Ink doesn’t.
*ANA, Q2 2025 Programmatic Transparency Benchmark; ANA, 2025; Nielsen Norman Group, decade-long eye-tracking research (1997–2007), confirmed in later studies through 2018; ANA and DMA figures 2025 and 2026
What if you could reach the right person, 1:1 — and make it stick?
Most platforms stop at a probabilistic cohort. Persuaid’s partner network resolves the signal all the way to a real, addressable individual. And delivers your message right to their door.
01
Predictive Identification
Find likely sufferers before they self-identify
02
Individual-level reach
Resolve the signal to a named person at a real address
03
Activation that lands
Delivered through a channel digital noise can’t drown out
One privacy safe connected system. One vendor. No handoffs.
Predict. Identify. Reach. Activate - All from a single partner